A Business Card, exchanged during the formal interactions of people, is a way of introducing themselves or their organizations to the receiver. These are the basically the memory aids that help a person to recall the other person or company that he has met. Usually, the name of the person, the logo, the address, telephone number, email ID, Fax number and a few words about the products or services provided are printed on the card. The use of different graphics, fonts and colour combinations give the cards the desired look. With so many design concepts, different types of printing methodologies and base materials available for making a Business Card, the choice is limitless. There is a good chance that, if you are not very clear in your choice, you might end up being too confused while selecting the right card. Perhaps, going through these tips could be of help:
1. Select the graphics as per your business: Most of the websites offer thousands of free templates to select from. You can sort out the cards as per your business by selecting your category of business.
2. Base the colours of the card on the theme colours of your business: If you do it, this will be another component of maintaining uniform colour scheme for the purpose of developing a consistent brand image.
3. Select the right printing: Printing on Business Card is done by various means to develop the required impressions. You might have to decide on whether you require ‘raised-prints’, whether you will go with the glossy UV-coat and so on.
4. Size of the card: Too small a card might not be noticed or may not be readable, and, too big might not fit into the pocket or cardholder size. Therefore, generally, the choice is limited to a few sizes only.
5. Material: The base material of the cards is a very important consideration in the selection process. You can have the Business Card made in paper sheets or different types of plastic material. Plastic materials are more durable and are not damaged easily in water but the colours are retained better by the paper-base cards. If you are environment conscious and your organization is committed to using of eco-friendly material, then you might even opt for the recycled paper based cards.
If you want to have a very distinctive look for your card, you can even make use of rubber, real wood, wooden nickels and magnets for the cards.
6. One side or two side print: One side of the card will contain the business-related information and you might be willing to get something printed on the back side as well. This could be a route map to reach your business, some product images or the business information in the native language.
A professional, attractive and neatly finished business card furthers your brand image and is your first impression to the person you are meeting. Take your time in selecting the right one for yourself.
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LEARN HOW TO MARKET YOUR SMALL BUSINESS ONLINEVistaprint N.V. (Nasdaq: VPRT), the company that provides high-impact personalized products and services for small Businesses and the home, today announced the launch of its latest Webinar titled, “Internet Marketing: Easy Solutions to Grow Your Business.” The Webinar is free and will be held on Thursday, April 8, 2010 at 3:00 p.m. EDT.
Vistaprint’s latest Webinar is designed to illustrate and educate small businesses on how to use a number of available online internet marketing tools, including websites, email, and search engine optimization (SEO). Many companies around the world have started to engage and interact with customers using online methods as well as social networking sites. Success comes from networking in a number of different forms, including micro blogging sites, networking sites, and lifestyle domains. These online sites have become havens for customers wishing to get more information and talk directly to the businesses they are working with.
“Although the benefits of internet marketing continue to become more and more apparent, without guidance, small business owners may struggle with how to effectively market their company online. When I speak with our customers, they often ask, ‘where should I be marketing and what return will I get on my investment?’” said Mindy Sanderson, small business marketing specialist at Vistaprint. “This webinar will assist entrepreneurs looking for cost-effective, results-oriented forms of internet marketing to help grow their small business presence online.”
To date, thousands have logged on to listen to small business marketing experts from Vistaprint. For more information on our Webinar series, go to http://www.vistaprint.com/events. Registration is completely free and easy to complete. In addition to live Webinars, Vistaprint also offers pre-recorded Webinars 24 hours a day, seven days a week via the “On Demand Marketing Tips” section of the Vistaprint Learning Center.
Vistaprint offers customers convenience by providing products they can hold confidence in. Products include high-quality, low-cost printed products such as Business Cards, graduation invitations, address labels, and vinyl banners; promotional apparel including hats and custom T-shirts; and marketing services such as websites, copywriting, email marketing, design and postcard mailing. Ordering products from Vistaprint is easy; customers just go online, 24 hours a day, design their products and order with the click of a mouse. Most products can be designed, ordered and received in as little as three business days.
About Vistaprint
Vistaprint N.V. (Nasdaq:VPRT) provides more than 8 million small businesses and consumers annually with the easiest way to make an impression at the best price. With a unique business model supported by proprietary technologies, high-volume production facilities, and direct marketing expertise, Vistaprint offers a wide variety of products for both small businesses and the home. Options range from Business Cards, brochures and websites to invitations, thank you notes, calendars and more. A global company, Vistaprint employs more than 1,950 people, operates 20 localized websites and ships to more than 120 countries around the world. Vistaprint's broad range of products and services are easy to access online, 24 hours a day, at www.vistaprint.com, and are satisfaction guaranteed.
Melbourne (Printing Plant)
Vistaprint Australia Pty Ltd
66 Paramount Boulevard
DEER PARK VIC 3023
Phone: +61 3 8390 3777
Fax: +61 38390 3799
